Why It Fits Your Portfolio
OBB was built to sit alongside health, beauty, and fitness concepts without competing with them. If you operate juice bars, fitness studios, Pilates or yoga concepts, salons, med spas, supplement stores, or similar wellness brands, the service extends what you already offer. Clients who care about clean ingredients and thoughtful care are already in your buildings. OBB gives them a reason to come back more often.
The model is operationally simple: lean staffing, efficient use of space, streamlined training, and a formula exclusive to OBB developed by an in-house chemist. It scales without adding significant complexity to your current operations.
- Complementary, not competing. We fit neatly alongside existing health, beauty, and fitness concepts without cannibalizing your current services.
- High frequency, high loyalty. A great tan is a recurring need. Clients return regularly for events, vacations, or simply to feel their best, driving predictable, repeat revenue.
- Wellness-first positioning. Our formulas are thoughtfully crafted with skin health and ingredient integrity in mind, aligning with brands that prioritize holistic wellness.

What Sets the Experience Apart
Every client is paired with a certified Tan Artist trained in skin health, custom color blending for every tone and body type, and application techniques built around the individual. That level of service supports premium pricing. It also builds the kind of loyalty that keeps clients returning before vacations, events, and everything in between.
The demand is real and growing. Consumers are actively moving away from UV tanning, looking for non-toxic alternatives, and spending more on experiences that address how they feel, not just how they look. OBB is positioned squarely in that space.
The Client Experience
Clients leave with a flawless, natural-looking tan. More than that, they leave having been seen and taken care of by someone who understood their skin, their goals, and their preferences. That experience is what drives return visits and referrals, and it's what makes the brand worth owning.
Is OBB Right for Your Portfolio?
If that describes where you're building, we'd like to talk.
Want to join our mission of health and beauty?
Rapid Growth Industry
The tanning industry is seeing a huge surge in growth. Add to that the health and organic industry and you have a recipe for success.No Experience? No Problem.
You don’t need a business degree or previous ownership experience to thrive. We give you the playbook and support you need to start confidently.Hands-On Help from Day One
From lease negotiation to grand opening, we’re with you at every step. Build-out, hiring, marketing, and more — we’ve got your back.Scalable for Your Ambition
Want one location or fifty? Our model is designed to grow with you. Tap into a system built for entrepreneurs with big dreams.

