A Business Built For Today
Businesses earning loyalty right now are the ones built around something real. A clear belief. A client who feels it the moment they walk in. A reason to come back that goes beyond convenience.
Organic Bronze Bar was built around a belief that people deserve a healthier, more beautiful alternative to UV tanning. That belief turned into one location. Then three. Then 12+ across the country, driven by clients who became loyal members, and members who eventually asked: Can I bring this to my city?
That question is why you're here.
Consumers are paying attention to what they put on their skin, who they spend money with, and whether a brand actually stands for something. OBB has been answering those questions with the same formula, the same values, and the same standard of care since 2008. That kind of consistency is what turns a salon into a community, and a community into a business worth owning. Consistent in who we are, yet innovative and always evolving, we focus on development strategies to maintain relevancy and let the culture be our catalyst. To maintain these standards, we hand-pick our leaders and teams by their values and alignment with our mission.
Leadership That Looks Like You.
Danielle Van Auken did not set out to build a franchise. She set out to build something worth believing in.
OBB started with a conviction that women deserved a place where they could feel good about how they look and what they're putting on their skin. A space without judgment. Without shortcuts. Without the quiet pressure that follows most beauty experiences. What grew from that conviction was not just a brand. It was a community of women who recognized something genuine and kept coming back.
That origin shapes everything about how OBB operates today. The owners who carry this brand into new markets are women who understand that kind of environment because they've lived it as clients. They lead with the same care Danielle brought to the first location, and they build teams that reflect it.
This is not a business where leadership is a title. It is a presence. The right OBB owner is someone her clients trust, her staff respects, and her community notices. She creates the kind of room other women feel safe walking into, and that matters as much as anything else on the P&L.
First. And Still Leading. OBB opened in 2008 as the first brick-and-mortar spray tan business in the United States. Decades of refining what works, staying true to core values, and building something communities, owners, and teammates genuinely believe in.
Frequently Franchise Questions
Want to join our mission of health and beauty?
Rapid Growth Industry
The tanning industry is seeing a huge surge in growth. Add to that the health and organic industry and you have a recipe for success.No Experience? No Problem.
You don’t need a business degree or previous ownership experience to thrive. We give you the playbook and support you need to start confidently.Hands-On Help from Day One
From lease negotiation to grand opening, we’re with you at every step. Build-out, hiring, marketing, and more — we’ve got your back.Scalable for Your Ambition
Want one location or fifty? Our model is designed to grow with you. Tap into a system built for entrepreneurs with big dreams.
